HOW TO USE PHONE SUCCESSFULLY

Keys To Using The Phone Successfully

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Steve Mitchell

regarding the right way how to use phone. Phone is one of the most important communication for us to market our product, we often use phone to communicate on whatever matter because phone is the most convenient way for us to convey our urgent messages, there will be the time for us to use phone for marketing.

However, since phone is the most important tool for our business we have to use it right to be cost effective and productive. We have to make our call short and brief.

Key No. 1 - Learn to get use using phone, so that you will feel comfortable with whatever result you received.

Sometimes when we want to call people, the feeling of no confident always haunting our mind, scared of being rejected and humiliated, but we have to overcome all that enemy, our scared enemy. Just call, the sooner you start talking with people, the sooner you will realise that the phone is not the monster you thought it would be. Just start making calls.

With each call you make, you will find your nerves ebb away, and you will get stronger and more confident on the phone. Try it and you’ll see what I mean. The more you use the phone, the more confident you will get.

OK, not the most profound solution but certainly one of the quickest to get you positive results, both by overcoming your nerves and for getting results that increase your business.

Key No. 2 - Always open your calls with a Time Qualifier

What does it mean. There is nothing worse than when you are in the middle of something, your phone rings, you answer, and someone starts hosing you down with what they’re trying to market to you. Your attention is weak, your patience thin, and often your sense of humour for being interrupted has long left the room!

You certainly don’t want the same result when you call someone.

So, the easiest way to avoid this is to qualify the time you’re calling by using a simple opening phrase along the lines of:

‘Hi John, Simon here. Have you got 10 minutes now?’

or

‘Hi John, Simon here. Is this a good time to run something past you for 10 minutes?’

By doing this, you extend respect that they might be in the middle of something and in doing, allow them to tell you its not really a good time. You also have prepped them with the fact that you only need 10 minutes of their time. And, if they say ‘it’s a bit difficult right now’, you haven’t wasted your time talking to someone whose attention is elsewhere.

Key No. 3 - Build in a Disclaimer

How do you feel when someone says ‘I’ve got something that is JUST RIGHT for you’? I bet you immediately think to yourself how do they know its right for me; I’ll be the judge of that; it probably isn’t right for me, and so on.

Well that’s how the people you speak to on the phone will react when you try to market to them in a presumed way.

So disarm them straight away with a simple change of phrase:

‘John, I’m not sure if what I want to share with you is for you or not, only you can decide but I did think that if it wasn’t for you, then you then may know someone who would be interested?’.

By suggesting it may or may not be for them offers them what is known as a ‘disclaimer’. In doing this several positive things has happened:

A) Firstly, by saying I’m not sure it’s for you has put the person you are talking to at ease because they then don’t think they’re on the spot to ‘buy’ whatever you are marketing or selling.

B) Secondly, it gets the person you’re talking to thinking quietly to themselves ‘why isn’t it for? It might be; I’ll be the judge to decide if its for me’. In other words it turns their mental posture from ‘I don’t want it’ to ‘I might want it’.

C) By saying ‘you might know someone who would be interested’ you are in effect using the ‘3rd party approach’ (we’ll talk more about this in future articles). If the person you’re talking to then really isn’t interested, he can see a way out for himself by simply saying ‘it’s not for me but Bob might be interested’.

D) You potentially could pick up two customers - the person you called and a referral.

What I am learning from the Newsletter might greatly help me to enhance my knowledge to increase my sales, to market my product offline and to gain more prospects.